Our Story

I gained a passion for boxing after watching hundreds of amateur bouts every weekend. A deep-rooted love for the sport developed after spending countless hours in the boxing gym that nobody saw. The early mornings, the late nights, the quiet grind when the world wasn’t watching. 

It was in those moments, surrounded by the smell of sweat and leather, the sound of gloves snapping against pads, and the unspoken respect shared between fighters, that the idea of starting my own boxing brand was born.

This wasn’t a business decision, it was personal. Boxing became more than just a sport to me. It became a way of life, a code, a discipline. I watched fighters with no backing, no spotlight, walk into the ring and give everything they had, round after round, driven purely by heart. I saw the beauty in the struggle, the poetry in the pain, and I knew I wanted to build something that represented that. Something real, something raw, something for the ones who live and breathe boxing the way I do.

Starting a boxing brand came from that place. It was about creating something that honoured the everyday fighter, not just the champions on pay-per-view, but the kids hitting the heavy bag in cold garages, the amateurs hustling for one more round, the coaches putting in time for free because they believe in their fighters. I wanted to design gear and apparel that spoke to them. Built not just for performance, but for pride. Every glove, every shirt, every piece of this brand carries that spirit.

I wasn’t looking to follow trends or chase clout. I wanted to build a brand rooted in authenticity. Gear that’s been tested in real gyms, by real fighters, under real pressure. Because I’ve been there. I know what it feels like to lace up gloves that don’t fit right, to wear gear that doesn’t hold up, to feel like the sport you love isn’t represented in the brands that claim to know it. So I created my own.

This journey isn’t just about selling products, it’s about building a community. A place where fighters feel seen, respected, and supported. A brand that understands what it means to fight! Not just in the ring, but in life! To push through fatigue, to silence doubt, to rise after every fall!